Playbooks
Costs, cadences, templates, and tracking for relationship-driven direct mail.
Featured · Playbooks
A practical guide to tracking direct mail with QR codes: unique codes per campaign or recipient, landing pages, placement and sizing, security best practices, and the metrics that show what's working.
· 3 min read
A geographic-farming plan for agents: choosing a farm with turnover math, a 12-month postcard calendar, real postage costs, compliance basics, and break-even math in commissions.
· 4 min read
A 2026 breakdown of direct mail cost per piece: USPS postage after the July 2026 price change, EDDM rates, printing, lists, and labor, plus how to calculate cost per response and ROI.
· 3 min read
A month-by-month client touchpoint calendar for real estate and insurance agents: personal dates, seasonal mail, review and referral moments, and how many touches a year keep you top of mind without overwhelming clients.
· 3 min read
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